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Profile grid instagram meaning5/8/2023 ![]() An example of a brand who are already successfully embracing Reels is Louis Vuitton. Reels poses as an opportunity to allow brands to have fun with their creative expression and show personality. One of the main criticisms of Instagram is that the content tends to be structured and ‘fake’. This is a great exposure opportunity to gain awareness and followers for your brand. ![]() What’s more, due to Reels being on the Explore page, users who don’t follow you will see your content. Businesses will find this useful as, if they already have a following on Instagram, they won’t need to build another on a different platform. This means that users are more likely to give it a try with it being less of a commitment than a download. Reels is an in-app feature of Instagram, meaning their 1 billion active users automatically have access to the feature, unlike competitor TikTok which is an app requiring a download. To give Reels a greater sense of autonomy, Instagram are currently trialling a dedicated Reel button in the control panel for Android users in India. It’s likely influenced by who you already follow, what content you interact with, and where you’re located’. Later postulates that ‘ While the Reels algorithm hasn’t been locked down yet, it feels similar to the TikTok For You page. You may also notice ‘featured’ content which is selected by Instagram to help you to discover original content. Explore hosts a variety of different content, including regular posts, reels, videos, and shopping. The explore tab, which is the current home of Reels, is where you will find the latest trends on Instagram made by anyone – not just those you follow. Once the video is shared, it can then be found on a separate Reels tab on your profile, and your main profile grid. The in-app feature allows you to share videos with your followers and (depending on your privacy settings) the Instagram community, through the explore page. ![]() Announced a little over a month ago, Instagram coined Reels as ‘ a new way to create and discover short, entertaining videos on Instagram’.
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